rejects

After being in the biz for 15+ years, I have no idea why I'm still so surprised when a client doesn't choose my favorite. I've tried every strategy... labeling it as no. 1- oh but wait, that's too obvious, so then I try mixing it in the middle- lost, like Jan Brady, so I've tried putting it in as the last option- hoping to get the WOW factor- like its the grand finale... but it never fails- they always choose the one I like least.

Funny how that happens.